Part 1: Research:
• Define a possible extension that is suitable with the brand equity (line or category) and why in details.
• Move this extension to another country and explain why you chose that specific location.
• Set up a brand plan for your new brand extension (research the 4ps).
• Write a report for the research part
Part 2:
• Explain your marketing communication tools (at least 2 IMC tools) that will help in promoting the brand extension. (visuals)
• Explain how you will improve the brand image with the new extension and why.
• Create tactical recommendations on how to manage the extension over time (1 year plan).
Visual Prototype:
• Define a brand extension and prototype it visually.
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