Students working in pairs (2 students only) will be responsible for developing a customised sponsorship proposal for an event. This proposal will build upon one of the team member’s event promotion plans developed earlier in the Trimester. Working together, each student pairing will be required to prepare and submit a 2500 word sponsorship proposal which addresses the basic elements listed below:
Proposal Cover Letter
Executive Summary
Event Property Details
Target Markets
Promotional Plan for the Event
Creative Leverage Ideas
List of Sponsorship Benefits
Budget and Investment
Value of the Sponsorship
Appendices
. Workshop time and video tutorials will be allocated and provided to assist with the development of the Inventory of Assets. The Inventory of Assets provides a basis for the creation of the package you are ‘selling’ within the Sponsorship Proposal (e.g., the
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