For this assignment, consider you are working for a company that produces canned drinks (any type of drink). Develop a canned drink idea and submit your decisions to following questions:
1. Who is the target market? Describe the potential customers (age, gender, life-style, incomelevel, etc.)
2. What are your 4 Ps decisions? the 4 Ps are PRICE.PLACE,PROMOTION,PRODUCT. More specifically:
- What is the product, ingredients, etc. (product decision)
- What is the price of the canned drink (price decision)
- Where are you going to sell it (place decision)
- How are you going to promote it, such as social media, billboard, TV, radio, magazines, etc. (promotion decisions)
Answer each item fully.
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