5 Web Copywriting Secrets – Psychology to Increase Conversions Instantly

Top web copywriters are often aware of the fact that you need to include numerous psychological triggers in a web copy to convert profitably. These secrets often go undetected by the untrained eye, letting it go into the mind of the readers and stealthily persuaded him/her to buy.

How would you like that kind of power? Here’s 5 psychological triggers to pump your web copy into a cash machine:

1. It is easier to sell someone something under the guise of a gift for someone else than it is for yourself. Think about it. Wouldn’t it be easier to sell someone a nutritional supplement because their children might benefit from it? Fathers often buy electric trains and other electronics for the their sons… when in fact. they really want it for themselves~

2. It is always better to blame it on other people than yourself when something goes wrong. People hate to be wrong! This is practically human nature. In the beginning of time, Adam blamed Eve when God asked them why they ate the forbidden fruit! We still do the same today. We blame the bad economy for our debts, We blame the government for being fat. We blame McDonald’s for heart attack. The point is, tell it to your readers it is not their fault that they’re in the situation they are in right now (although it probably is). People like other people who thinks they are not at fault.

3. Once you blame every other entity than your readers, side with them and appear as friends who have gone through the same thing (although if you’ve solved the problem, you probably realized that it’s you are responsible for your situation)! Tell your readers how incompetent those people are and how you’ve also suffered from their incompetence. People like others who are in the same boat as they are!

4. People like to fit in. People like to do what others is doing and people like to have what others is having. Make use of this psychology to tell them that lots of people are in your waiting list and how big in demand you are! Show them all the testimonials you’ve got from your previous customers and brag about huge mailing list.

5. In a study on the effect of authority in persuasion, 2 groups of student doctors were recruited and not being told it’s a study, asked to take care of a patient. The first group was asked to apply a lethal burst of electricity because the patient is in pain, by a person with no authority. Only a very small minority agreed to do it. But when an someone with authority ordered the second group to apply the lethal does of electricity… a high majority did it! Well, authority obviously works!

So there, simple 5 web copywriting secret psychology to use on your next sales copy to get people buying your product. Go do it!