Your second task is also a presentation, this time running for 10 minutes (plus a short time for a question and answer session) – in either week 11 or 12 tutorials, as determined by your tutor.This presentation will primarily outline how you have decided to structure your 7P’s marketing mix to be successful as a new entrant in your chosen retailing sector, with emphasis on how your store format/design will meet the needs of your target market as you have defined them in your segmentation.Therefore, in addition to a competitive and contemporary 7P’s marketing mix structure, it is critical that you clearly demonstrate the links between consumer needs and your store design (7P’s).
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