Must include 4 peer-reviewed sources.
In considering ESPN’s Nine for IX documentary “Branded”, critically evaluate the marketing activities of a
commercial brand in their use of women’s sport and female athletes in their advertising efforts. Alongside
this critical analysis – which should be informed by research and evidence of additional reading – provide
two (2) recommendations for how the brand should more inclusively, respectfully, and strategically feature
women and women’s sport in their marketing.
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