A slogan is a phrase expressing the aim of a group or a party. It is important here to note that the question is asking for a phrase not a full sentence. Slogans are short, quick, and to the point. They are used to focus the audience’s attention without any extraneous words.

Further Explanation
Slogans

Slogans are commonly used as a focused way to communicate a group’s goal. We often can see these printed on t-shirts, merchandise, or advertisements. Slogans are often used for businesses and non-profits, but they can be utilized by any type of group. Sometimes family reunions will have a slogan printed on a t-shirt for each family member to commemorate the event.

Common slogans are M&Ms – “Melts in your mouth, not in your hands.”, De Beers – “A diamond is forever.”, Marine Corps – “Semper Fi”, and Verizon – “Can you hear me now?”.

Other Types of Statements

There are many other types of statements that express the aims of a group or party. Mission statements are one example. A mission statement is different than a slogan in that it is a full and complete sentence. Usually it is a compound complex sentence with many different components. It communicates the goals of the entity and may briefly state how it will accomplish those goals.

A vision statement is another type of statement that an entity uses to communicate its purpose. It often focuses on the goals of the entity for the future and how it will keep up with or innovate as new things become available.

Interview

This question is a popular interview question as it helps employers in certain fields to determine whether or not the employee is familiar with the appropriate terminology for the position. It is also a little different than an interviewer would expect since it’s not specifically about the interviewer. Be ready for a follow up regarding a slogan you might find particularly good, or one you might create for yourself!