- From the list below, choose a political campaign on a question of recent or current public interest.
- #axethetaxperiod (end the Tampon Tax): https://www.sharethedignity.org.au/end-period-poverty/ending-the-shame—stigma
- #STOPADANI: https://www.stopadani.com/
- #RaiseTheAge: https://www.raisetheage.org.au/
- March 4 Justice 2021: https://www.march4justice.org.au/
- Raise the Rate: https://raisetherate.org.au/
- Change the Date: http://changethedate.org/
- Action for Afghanistan: https://www.actionforafghanistan.com.au/
- Using the provided template below, reflect on the goals, strategy, and outcome of your chosen campaign.
- You are required to use at least 4 sources of an academic or credible nature e.g. journal article, book, government website, news outlets (acknowledge bias where necessary).
CAMPAIGN GOALS & IDEOLOGY (350 words)
- Include a summary of your chosen contemporary campaign, including the purpose and goals of the campaign.
- Research required: What is the political ideology motivating your campaign? Even if the campaign does not explicitly state their ideology, based on what we have studied in this unit (weeks 2 & 3) try to identify at least one and explain how that is reflected in your campaign’s goals.
- If there is an official website or relevant article that outlines the aims of the campaign, please include the URL at the end of this section.
CAMPAIGN STRATEGY (400 words)
- How does your chosen campaign reach out to people and publicise their issue/s?
- Research required: How effective are these methods at raising awareness?
- Consider:
- Did the campaigners utilise public activities or ’stunts’ to attract attention to your cause?
- Is it a grassroots campaign? Backed by a company or political party?
- Do local or federal government people or parties respond to this campaign? If so, how?
- How has your campaign been portrayed in the media (news outlets, celebrity or influencer support etc.)? Has that helped or hindered their cause/
REFLECTION (250 words)
- Research required: Taking into consideration the analysis you have generated above, do you consider the campaign to be a success? Why/why not?
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- Note: Your campaign can be ongoing. Reflect on this in terms of what it has accomplished so far.
- Think about whether your campaign: achieved its goals? Changed a law or policy or social attitude?
- Are there other, similar campaigns (within Australia or internationally) that tried to address the same goals as your chosen campaign? Were they more or less successful?
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- What, if anything, would you do differently?
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