You are working as a senior researcher for a company (of your own choice) to conduct business research in order to solve an issue/situation. The issue/situation the company is facing could be a problem, such as declined revenue, or a potential opportunity, such as the introduction of a new product or the exploration of new market. The issue that the company is facing requires rigorous business research. It is not a problem that can be resolved through simple thinking or discussion.
The research proposal is the research plan that you, as the senior researcher, submit to the management for approval before conducting the research. It is a contract between you and management in terms of the steps of the business, budget and timeline. In a Prospectus–a plan to do research–you do everything except for collect and analyze the data. Keep in mind that you are hired by the company to conduct the proposed research in order to help the management make informed decisions
Steps
1. You first need to select a company and a research problem that you want to study. This is the Short paper 2 topic submission.
2. After your topic is approved, you write an abbreviated research proposal indicating the background of the problem, the purpose of the study, the research and sample design, and the budget and times schedule. Use page 124 in the textbook (page 124) as an example.
3. You also need to present your research proposal in a voice-over presentation.
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