ASSESSMENT DETAILS AND INSTRUCTIONS 1. Identify and discuss the three most relevant environmental factors that you believe have an impact on the Accor Hotel chains, here in Australia. 2. Explain why marketers study buyer behaviour. Which characteristics do you think would have the greatest impact on your decision to select a restaurant to celebrate a special occasion? The answers will be assessed based on: a) Relevant and compelling argument b) Use of examples c) Demonstration of ability to think critically and practically; and d) Ability to link theory and practical application.
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