Create your mood board using Microsoft PowerPoint, Keynote or any other visual presentation tool. There is no specific template for the mood board. You can use Kapferer’s prism shape, with words and images around it or, you can analyse the prism using images on one page and compile the words on another. When you select images or photos for your mood board, write a short paragraph to support your choices, that is, one paragraph for the group of images aligned with each of Kapferer’s six dimensions, not one paragraph per image. These paragraphs can be placed next to your images or on a separate page. You have 900 words for this assignment so aim for about 150 words per dimension. This assignment should be fun and get you thinking creatively about the brand
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