Chosen platform/copmany : Shopee
Part 1
1) Identify the business models Shopee has adopted (how they generate revenue :
2) Analyze the main competition to Shopee (Lazada). What is Shopees competitive advantage that attributed to their success so far as compare to the Lazada :
3) Illustrate the consumer purchasing journey map :
4) The web server and e-commerce merchant software used such as the shopping cart, merchandize display, order management, and additional tools that can improve website performance.
5) Describe and evaluate the mobile website and the building of its mobile applications
6) Performance and scalability (ability of site to increase in size as demand warrants), hardware platform, search engine optimization
7) Who and where is the target audience? Elaborate on the demographics, lifestyle, consumption patterns, etc.
8) What is the ballpark? Characterize the marketplace in terms of size, growth, demographics, structure
9) E-commerce presence map
10) Is Shopee a two-tier e-commerce or multi-tiered e-commerce?
11) Which technologies are chosen for Shopee (big data, artificial intelligence, etc) and what is the technology about, what can the technology do for the company in terms of revenue, cost, business opportunities, customer experience (with academic journal finding):
12) 5 benefits of using above-mentioned technologies :
13) 5 challenges of using above-mentioned technologies :
Part 2
1) Based on the critical analysis provided in part 1, provide your recommendations on how digital business can further assist the featured organization :
2) What are the business models used/ to be used and its capabilities :
3) Suggest better use of digital marketing tools :
4 What can be used better enhance security, such as block
chain, big data, fintech, automation to enhance operational efficiency :
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