1. What is Brand Cannibalization?
2. Differentiate between Franchiser and Franchisee
3. Provide and explain two arguments in favor (advantages) for a nonstore retailing.   

The answer should be based on this Marketing book
12th Edition
Charles W. Lamb M. J. Neeley School of Business Texas Christian University
Joseph F. Hair, Jr. Department of Marketing Kennesaw State University
Carl McDaniel Department of Marketing University of Texas at Arlington
CAUTION: Be informed that anything taken outside the  book will NOT be accepted.

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