In 8 to 10 slides with voice narration, provide a brief overview of the situation and, using the key concepts from your strategic communication case study, the steps that can be taken to remedy the issues. The audience for your presentation is your peers, and the goal of the presentation is to convince your audience that your communications will best address the problem you identified in the case study. Introduce the problem your communications are going to address and use the following sections of your final project to persuade your peers:
- Goals
- Justification
- Types of internal and external communications
- Mediums for both communications
- Target audiences and cultural considerations
- Potential sources of conflict
- Alignment with mission, vision, and goals
- Measurement—internal and external
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