1.The generally agreed strategy for a multinational firm is the transnational strategy. Apple has become one of the most valued firms in global history in terms of market capitalization. Does Apple follow the transnational strategy? Explain.
2.The success of brands such as Apple, Coca-Cola, Starbucks, Toyota, and others would seem to indicate that products are moving towards one global market. Are universal products becoming the norm and culture less important as technology moves us all closer together, or does culture still matter in international marketing?
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