Write a report on Apple Inc. with the required information provided below. Use the same heading names (in bold) before presenting the information as requested.

Report Headings

  1. Name of Company and Ticker Symbol: Company name, ticker symbol
  2. 10-K Report: Paste the direct URL to the company’s most recent 10-K Report
  3. Company Website: Paste the URL to the company’s website
  4. Company Business Model: This section should address the following:
    • Segment Data: Use the bulleted format to list the company’s segments/product lines and the percent each segment contributes to sales/revenues. Segment data should be reported in percentage terms. Note: You may need to convert dollar data to percentages. Remember to check that the percentage for all segments combined is 100 percent.
    • Review of Significant Events: List key events from the last five years, such as acquisitions, divestitures, new products and/or markets, and changes in management. Look for a timeline or history on the company’s website to get started.
  5. Evaluation: Using the information you’ve collected so far, comment on the company’s business model. Identify and discuss any strengths and/or concerns.

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