Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC.

Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC.

Concept of Branding
Brand I would like to use is one of these; Nissan, Starbucks, Kindercare, pepsi, BMW or express clothing store.

Please quote directed from scholarly source with citations.

Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC.

The paper

Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must use at least two scholarly sources in addition to the course text.
Must document all sources in APA style as outlined in the

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