Influence of Online Advertising on Buying Decision Making of the Customers Assessment 1 Literature Review – Individual Assignment (2000 words) For this assessment, students are expected to demonstrate their understanding of the extant, academic literature related to an approved, business topic. In consultation with their lecturer, students need to decide on a business-related topic/concept. Students need to select approximately eight to twelve (8-12), but at least three (3), peer-reviewed articles or comparable sources (online resource can be accessed using ProQuest or Google Scholar) that are related to the topic (as the basis of their literature review). In the context of their chosen topic, students need to review the articles and sources selected, i. e. read and critically analyses (compare and contrast) the literature. In doing so, students are required to discuss the key ideas/arguments put forward by authors, identify communalities/similarities, differences and conclusions drawn by different authors. Based on this analysis and discussion, students are expected to point out potential gaps in the literature that will form the basis of Assessment 2, the research proposal An approved, business topic….. a business-related topic/concept eight to twelve (8-12), but at least three (3), peer-reviewed articles Read and critically analyses (compare and contrast) the literature. discuss the key ideas/arguments put forward by authors, Identify communalities/similarities, differences and conclusions drawn by different authors. students are expected to point out potential gaps in the literature identify communalities/similarities, differences and conclusions drawn by different authors
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