1.     A Title Page to include the name of the company, and your name, your instructor’s name, and the date (not included in page count)


2.     Introduction, approximately ½ to 1 page

Written or described in complete paragraph format, provide a brief introduction to the plan. 


3.     Business Strategy Evaluation

Add the business strategy evaluation you did in Assignment #1 at the end of Module 02. Be sure to transition smoothly from your introduction. 


4.     Persona Development and Positioning Map

Be sure to transition smoothly from your business strategy evaluation. 


5.     Marketing Research and Data Analysis

Be sure to transition smoothly from your personal development and positioning map. 


6.     Ethical and Sustainability Considerations, approximately ½ a page

Address how recommendations made are socially responsible and sustainable (review the United Nations Sustainable Development Goals if you need help and a framework from which to hinge your thinking).


7.     Conclusions and Reflections, approximately 1 page

·      Based on what you have reported, what conclusions can you draw? What recommendations do you need to communicate to management? 

·      What reflections do you have on the process? What is the one most valuable thing you have learned in the process or what do you think you can take from the course with you? What are you still confused about or wish you had learned? 


8.     References/Bibliography – final page (not included in page count) 

·      List all references used, including publications and websites.

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