International Management at Lenovo
Lenovo assignment – Individually read the following:
Yale Insights â€œHow do you take a brand globalâ€ by Ravi Dhar.
Antoine Velia and Forest Young e-article â€œTechnology: The Game Changing Sectorâ€
Jeff Frampton, Global CEO Interbrand, says that businesses need to move at the â€œSpeed of Lightâ€ and brands need to be designed for mecosystems.
discuss the 3 reading assignments. Next write a short reflection paper in MS Word addressing the following questions.
(1) How do you take a brand global?
(2) What new markets has Lenovo entered?
(3) Why do businesses need to move at the speed of light?
(4) Why do brands need to be designed for mecosystems?
(5) Visit the Lenovo webpage. Do you believe they are a global leader in their field? Why or why not? Defend your answer with facts.
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