Assignment: The Brand Called You by Tom Peters

Assignment: The Brand Called You by Tom Peters               (3% due Week 2)

Read the article at http://www.fastcompany.com/28905/brand-called-you and answer the following questions

How does Tom Peters describe a brand?

What would you add to this definition?  Include your source(s), if applicable.

What is Tom Peter’s view on employee loyalty?

Do you agree with Tom’s view of employee loyalty?  Explain your answer.

 Ask Yourself

Without understanding yourself and doing your own personal research to dig deep into who you are and what you can offer, how can you define your brand and make sure it is clearly communicated when you launch your career?

It’s important that you start to spend the time focusing on yourself and answering these questions is the first step.

What do I have to offer?

What makes me different from others?

When have I felt successful?

What can I brag about?  List five ‘braggables’. 

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