This assessment requires you to choose one of the Attitudinal Models covered in the unit – Fishbein Model, Theory of Reasoned Action, Theory of Planned Behaviour or Model of Goal-Directed Behaviour. In a 1,500 word report, you will discuss your chosen model, noting how it is used along with the benefits and limitations. Using the experience of a fine dining meal consumed with friends, you will illustrate the key points of the models and discuss how as marketers, you could influence the attitude toward this experience. A minimum of 3 references is required. Your text is acceptable as one reference, the other two should be journal articles discussing the chosen model.
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