Company: AXA Insurance As for the part,we have to do Option 3 and 4 as we have highlighted in the subject outline along with attached lecture slides to refer. 3. Identify your brand’s key benefit, positioning strategy and positioning approach. You will use the table given to you to identify the important benefits the brand delivers (i.e., what the consumer derives from the brand’s product attributes), from most important to least important, and assess how it performs relative to its competitors. The brand should be positioned in terms of the important benefit on which it delivers superior performance. (We will practice this in class before you have to do it). You are welcome to use different research findings as long as you are able to put your revised findings in a similar table vis-à-vis delivery on benefits and a comparison with competitors’ offerings. 4. From this analysis, a clear positioning statement should be provided.
 
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