• Key information about the industry indicating where the company fits and/orpositions itself• Pay special attention to sustainable practices – i.e. what have been done to balance economic, environmental, social benefits.• Who are the targeted customers/segments?• How the company and its products are positioned in the market (against therivals’ offering)?• Useful references:• PPT slides for Marketing planning and strategy.• How has the firm managed to achieve sustainable distribution?
 
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