Case study. “Beautiful Beds”.A mid twenties couple have both left their jobs in retail (he was a boutique store owner, she was a window dresser) and have an idea to open a soft furnishings shop that caters for males and females 25- 45 at a very mid range price point.The product portfolio includes.Bed linen, duvets, pillows, soft furnishings around the bedroom theme.This assessment will inform the marketing strategies to be followed and implementation and evaluation of said plans will conclude the report. For example pay particular attention to the marketing channels and evaluate which or what combination of channels to pursue.
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