Choose a brand and a product that is well known in your ‘home’ country and culture (Indian Brand). Justify your choice (i.e. why is it particularly suited/adapted to its cultural context). Task: Create a brief marketing communications plan for your chosen brand. Hint: while developing your plan you should also take into account the following aspects: Convergence and Divergence; Sources of Different Cultural Assumptions; Cognitive Organisation and Cultural Values; Cultural Differences and Values in Advertising; Brand Perceptions across Cultures. Your plan should be written in Business Report format, and include an executive summary and key recommendations. The following sub headings below should be used to outline the sections of your plan: 1. Selecting the Target Audience 2. Understanding Target Audience Decision-Making 3. Determining the Best Positioning 4. Developing a Communications Strategy Business report sections should include: Title page: with tutorial date and time, student names and numbers, tutors name and word count. Table of contents Executive Summary Introduction Main body (with sub headings and also including findings) Conclusion and recommendations Reference list Appendix 1.5cm spacing all round, Times New Roman 12 point font, 1.5 line spacing.
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