Assessment Briefing -Strategic analysis of organization’ internal environment and external environment 2000 words I choose Social media sites 1.5 line spaced, written using font size 12, Arial bound with a single staple at left-hand corner. Using secondary sources of data, you are required to write major marketing report in two part. The first part (report one) will consist of situation analysis whilst the second part (report two) will detail the objectives, strategies and tactics you recommend given your analysis in report one. The analysis should including the following: competitor Analysis (lecture5) Market Analysis (lecture3) Environmental Analysis
(lecture 3) Micro environment: Political/Economic/social/technological/Legal Customer Analysis (L4/L8) Internal Analysis (L2 and L6) Indention, you should include a SWOT analysis, a number of key concepts such as strategic group, the value chain, segmentation and the summary of the key issues of Instagram. You are advised to pay particular attention to the strategic frameworks/theories/tools available for conducting a situation analysis. Report Format Title From : To : Date : 1. Terms of reference (or introduction) 2. Procedure (or Method) 3. Findings a) Section heading i. sub heading (if required) 1.sub-point (if required) 4.Conclusion 5.Recommendations With the report format above, both phases will be assessed using the following criteria -Depth of research, analysis, interpretation and discussion -Appropriate use of strategic marketing framework -Physical presentation of the report -Originality of answer Learning Materials and suggested texts Hooley, G., Piercy, N, and Nicolaus, B (2017), Marketing Strategy and competitive positioning, 6th Edition, Financial Times/Prentice-Hall.
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