clearwater hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers both in the united kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The companys leading sales person, Peter Austin is preparing the approach he will use during his first sales call on the CEO of Diamonite, a company that specializes in designing, manufacturing and installing aircraft interiors for executives and heads of state.
Assume Austin used an approach that began, “Hi, Im Peter Austin from Clearwater Hampers. How would you like to give your customers a unique gift that will clearly demonstrate to them how grateful you are for their business?” This use of a question opening would indicate, Austin is planning on a(n) _____ approach
A. interrogatory
B. Showmanship
C. Premium
D. Customer benefit
E. FAB
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