1. Meet with your assessor to discuss performance of the marketing mix against objectives. Such objectives may be, for example, operational, customersatisfaction related, or financial. 2. Evaluate performance against objectives. 3. Identify areas of poor performance to be adjusted and monitored. Evaluate the implications of altering one or more components of the marketing mix in relation to market factors and consumer response. 4. Consider possible adjustments to components of the marketing mix in response to performance, ensuring that the final mix meets: a. budget requirements b. organisational strategic objectives c. operational marketing objectives d. desired market positioning e. internal and external requirements of the organisation. 5. Prepare a written report to: a. outline performance of the marketing mix against objectives b. outline proposed changes, using the results of monitoring performance to argue for changes c
 
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