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In reading the case study regarding the Buffalo Bisons Baseball Club at the conclusion of Chapter 14 – Compensation of Special Groups, please answer the following questions for your case study:
1) Based on the information in the case study, what is the most important information your design of a sales incentive plan for the three (3) person sales staff?
2) The chapter talks about unit rate plans. Which of these types of plan would you use for sales of tickets? Which plan might be appropriate for the sales of advertising? Why?
3) What factors influence the dollar amount you can pay for increases in ticket sales?
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