Illustrate and discuss the communication model outlined by Belch et al. (2018) as it applies to your chosen organisation and the IMC issues being considered. Then, using the communication model, critically evaluate your chosen organisationapproach to IMC. Identify and justify the selection of the target market(s) (i.e. the consumers/ customers/clients/ suppliers/ employees/etc.) to which the IMC program will be directed. Describe and then justify your communication objectives for the IMC program. Describe and then justify the major creative approaches that you will use as the basis of your IMC program – and ultimately your positioning strategy. This means that you must provide examples of the kind of messaging that you will use for each component of your IMC program (i.e. advertising, sales promotion, direct marketing, public relations, etc).
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