WEEK 1
DQ 1, Role of the Marketing Function
DQ 2, Products and Services
Journal Learning Reflection
Quiz
WEEK 2
DQ 1, Product Life Cycle
DQ 2, Product Usage Categories
Journal Learning Reflection, The 4 P’s
Quiz
WEEK 3
Assignment, Youth Oriented Consumer Economies
DQ 1, Customer Relationship Management
DQ 2, Demographics and Trends Overlap
Quiz
WEEK 4
DQ 1 Functions of Marketing Management
DQ 2, Marketing Plan
Quiz
WEEK 5
Assignment, Final Paper
DQ 1, Corporate Social Responsibility
DQ 2, Marketing Ethics and Children
Quiz
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