BUS 499 – BSBA Integrative Project – Trident
Module 1 – Case
The balanced scorecard & the financial perspective
Assignment Overview
In this module’s Case Assignment you will be introduced to the Balanced Scorecard concept and will begin to consider how organizations link strategy with the Balanced Scorecard approach. We will look at the interrelationship of strategy and the Balanced Scorecard approach in more depth later on in this course. For now, however, it is good to understand the fundamentals of the BSC and to consider examples of how organizations have integrated the BSC approach into their daily operations in a fashion that reflects the strategy of the respective organizations.
To prepare for this Case Assignment, read the resources on the Background page. You’ll note that one of those articles is:
Martello, M., Watson, J., & Fischer, M. (2008). Implementing a balanced scorecard in a not-for-profit organization. Journal of Business & Economics Research. 6(9), 67–80. Retrieved fromhttp://journals.cluteonline.com/index.php/JBER/article/view/2471/2517
This is the case study you will be evaluating for this assignment. Note that there is an option to download the PDF file rather than using the PDF viewer on this page. This may save you some frustration.
Case Assignment
After reading this article, formulate an argumentative essay around the following thesis statement:
· Cattaraugus County ReHabilitation Center did an effective job of implementing a Balanced Scorecard approach in a fashion that reflects its organizational mission and vision.
If you do not think this thesis is accurate, you can argue that the center did not do an effective job.
Assignment Expectations
Your analysis should be structured in terms of the following four perspectives (you will be using essentially this same comparative evaluation framework for the first four modules of this course):
Introduction:In this part of your essay, set up your argument by introducing your topic and presenting your position or thesis statement somewhere in the introductory paragraph.
Analysis:In this section, present several arguments in favor of your thesis statement. Make sure you discuss how the center used the scorecard quadrants to align with organizational strategy (or how it failed to do so).
Conclusion:Wrap up your argument with a clear and cogent synopsis of your findings. Do your best to convince your reader (aka your professor) that your position is valid.
Additional Instructions: Your argumentative essay should be 3–4 pages in length (not counting your title page or references). You must include a title page and a list references. APA formatting is preferred. Do not paste sections of text into your essay. All of your work must be written in your own words. It’s OK to use a short quote now and again, but quotations must be in quotation marks and properly cited. In-text citations should be used anytime you are borrowing somebody else’s ideas or information. That is to say, if you are borrowing a thought from a publication from G. Jetson’s article written in 2010, that section of text must be followed with (Jetson, 2010). Quotations, data, and general ideas (put into your own words) should all be cited.
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