Aims of the unit:To provide an overview of the international marketing process and to study the key issues that a firm would need to take into consideration when contemplating a move into an overseas market.Learning outcomes for the unit:On successful completion of the unit you should be able to:1. Understand what factors constitute and influence the international trade framework and environment.2. Determine the relative attractiveness and identify the potential risks when contemplating global.Demonstrate skills of teamwork, cooperation and collaboration.
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