fdPlanning and the Pandemic
In earlier coursework, and were covered. We will now consider how organizations use objectives to support and track their strategic planning.
Take one aspect of a business: sales. They have hourly, weekly, and monthly goals, coupled with a plethora of conversion rates for sales activities which are a guiding force in the industry. Failure to meet goals results in lost revenue and lost jobs.
Regardless of what position you hold in a company, you are part of the planning process.
Case 2 Resources
Strategic Planning Research
Using the modules readings and at least one article published in 2020 or 2021 from Trident Librarys Business Source Complete (EBSCO), a full-text database, research planning.
- How to write, measure, and apply SMART objectives for a business. (1 page)
- Incentives: research the type of incentives that work for helping employees meet objectives. (1 page)
- How did contingency planning become the norm during the pandemic? You may research this in your organization or industry. (1 page)
No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one .
Since you are engaging in research, be sure to and in APA format.
NOTE: Failure to use research with accompanying citations to support content will result in reduced scoring Level 2-Developing on the grading rubric.
This is a professional paper; not a personal one based on feelings. It must be written in third person; this means words like I, we, and you are not appropriate.
Your submission will include:
- Trident University Internationals cover page
- A paper with APA citations (2 to 3-sentence introduction, 3-page body, 2 to 3-sentence conclusion)
- The reference list page in APA format
Develop and reference your sources of information with References Page, In-text Citations, and APA Title Page formatting from the following Guides and Links:
Trident’s Introduction to APA –
Student Support Resources –
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