This is a group assignment. and my part consists of IT and Marketing.It shouldn’t be more than 1000 words. I am sharing the pestle for the host country so it will be easy to come up with the solutions and marketing strategies. IDEA For Global Entrepreneurship Strategies an 100% Transparent Indian ready-made garment manufacturer is concept is researched, that would supply Sustainable Fashion brands in North-Western Europe (Germany, The Netherlands, The United Kingdom and Sweden), This report summarizes an Pestle analysis of Denmark, to reflect on its Sales office potential. According to WGSN, it is becoming imperative in the Fashion industry, to offer visibility over material procurement and clothing manufacturing practices (Sharma, 201Primitive Group is is the world’s first 100% Transparent Indian ready-made garment manufacturer, that would supply Sustainable Fashion brands in North-Western Europe (Germany, The Netherlands, Sweden and the United Kingdom), Its production facility is a HQ and manufacturing plant in one and runs its sales operations via an sales office based in Denmark. (Additional Information on Denmark) Opportunity Within the State of Fashion 2017 report, McKinsey and Business of Fashion, hightlight ‘Responsible Innovation’ as a key trend, that is changing the Fashion system 2.0. To be able to differentiate, Fashion firms, are starting to respond to sustainable priorities of brands and consumers, which is transforming product design- and production operations (McKinsey, 2016). The ministry of foreign affairs mentions, European buyers are requiring a new Supply Chain service standard, where contract- (or sub-contract) suppliers, become partners (CBI, 2016).
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