The purpose of this report is to evidence that you understand the research process involved in gathering marketing data. You are required to prepare a research report on the investigative steps undertaken to establish the characteristics, needs and buying behaviour for your chosen market. 00:27 You are to select one of the following target markets identified below: MICE Market Millennial Traveller Ethical Traveller Family Travellers Bleisure Travellers Luxury Travellers Corporate Travellers 00:27 And prepare a report that explains the research steps involved in ascertaining the information you will use to profile your target market
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