Description

Directions: Imagine that you are the customer service manager for a restaurant. Recently, several of your customers became ill, some seriously, from an ingredient that was mishandled by your supplier. Write a letter to the media to communicate your company’s position on this matter and restore the public’s confidence in your restaurant. In your letter, be sure to describe the source of the problem and your company’s response. Develop a response that includes examples and evidence to support your ideas, and which clearly communicates the required message to your audience. Organize your response in a clear and logical manner as appropriate for the genre of writing. Use well-structured sentences, audience-appropriate language, and correct conventions of standard American English.

1Writing Assignment Guidelines for the Positive and Persuasive Message Assignments

Log in to MindTap and in the Week View, click on the assignment title, e.g. Who Done it? and/or Restaurant Mishap.
If the assignment wouldn’t load, please perform a System Check and adjust your browser’s settings accordingly. Link to System Check: http://ng.cengage.com/static/browsercheck/
Once you open the assignment, you’ll have four writing aids available:a) Writing Prompt – This is basically your assignment; the scenario based on which you’ll have to write your essay. Please make sure to read it carefully but do not copy any sentences verbatim to use in your essay because the software will mark it as plagiarism and you will receive a 0.Please write your essay in a Microsoft Word document and only post the final draft into MindTap when you are ready to submit a final copy. This is to ensure that you will not lose any work done due to internet connection problems or any technical difficulties. Only click the light blue “Submit and Score” button if you are ready to submit the final version of the essay. Once the essay is submitted, it will be scored immediately and cannot be edited, even if submitted accidentally. Please be careful not to copy and paste your essay from a Word document into MindTap twice. MindTap will mark it as plagiarism as well.b) My Editor – It will provide grammar and style feedback once any text is typed or posted into the white writing space. The feedback will be in general terms; it will not tell you how to edit exact sentences from your essay but will provide general guidelines.c) My Tutor – Similarly to My Editor, My Tutor will provide general feedback about the Focus, Content, Organization, Language, and Mechanics of your essay. Again, exact sentences from your essay will not be corrected.d) The Writer’s Model provides six sample essays scored between 1 and 6 points. The sample essay which scored six points is the best example that should guide you in writing. Again, please do not use any sentences from the writer’s model samples because the software will regard it as plagiarism.e) If you click on Editor Only, all tutorials and the writing prompt will be hidden from your screen.
Format – Please use 12pt Times New Roman, single-space, double-space between paragraphs, 1-inch top and bottom margins, 1-inch left and right margins. Note that when you copy and paste your essay from a Word document into MindTap, your formatting is likely to change. Please make sure to manually adjust it, especially spacing between paragraphs. The space between each2paragraph should not be greater than the space between paragraphs in these guidelines. If bullet points will not transfer, use hyphens instead.
Positive Message – This assignment contains an extensive scenario which should be followed closely when writing your message. However, if you would like to include any additional information to clarify your message, you are more than welcome to do so. You may make up any additional information you’d like. Please make sure to analyze your audience and reasons for writing, as discussed in the 3×3 writing process. Information in paragraphs should flow in a logical order. For ex.: don’t begin discussing an issue, then jump to an apology, and then return to describe the solution. Rather, begin conveying the good news, then return to describe the issue, what caused it, what have you done specifically to mitigate the issue and avoid its reoccurrence in the future (repeat up to this point with each issue discussed separately), then include an apology if appropriate (you should not just say: Sorry, this won’t happen again), restore confidence of the recipients in your institution and software, request feedback, and end with a pleasant closing.Based on the scenario, there are three issues that occurred when the newly installed software did not function correctly and/or the bank tellers did not follow certain guidelines. You will need to address all three issues and discuss their solutions specifically. First, describe the issue, then discuss the solution, including specific implementation of the solution, describe how will this solution benefit the tellers and bank customers, and finally what will you do to ensure that this issue will not occur again. Repeat the same chain of thought for the remaining two issues. Remember, bank tellers may not have any IT background and may have no information regarding software issues, so explanation of processes and guidelines need to be specific. They also had to deal with upset customers because of you, the IT Head. It is your task to restore their confidence in the bank’s software and reassure them that this mishap will not happen again. However, do not merely state that it will not happen again but explain what changes you actually made to correct the mistakes.
Persuasive Message – The assignment itself is very short; therefore, you will have to create any additional information for your essay. Feel free to use your imagination but remember to use only professional language and be very specific.You are basically writing a news article addressed to past and future patrons of this restaurant who became ill after eating the food you’ve served. Your primary audience are the patrons but you have a secondary audience of anybody who will read this news article; therefore, even more extensive explanation is3necessary to restore confidence in your restaurant. I cannot emphasize enough that the reader may not know what happened and therefore you shouldn’t expect them to automatically understand what information you’re trying to convey.Your main task is to restore confidence in your restaurant and promote goodwill. Therefore, it is necessary to highlight any positive information about your restaurant. Why should patrons come back after they became ill? Then you should describe exactly what happened that made them ill. What did you do to ensure that this will never happen again? List incentives that will make restaurant patrons want to come back and have dinner at the restaurant again. Basically, after all is said and done, your essay should furnish specific and extensive answers described in different paragraphs to the following questions: who, what, when, where, why, and how.
Additional writing tips: The essays must be written in a highly professional language and contain 1.5 – 2 pages (800-900 words). “Short and sweet” essays will not be sufficient. For ex. half-page essays usually receive an F. Please follow the writing rules discussed in Chapters 8 and 10 regarding Positive and Persuasive messages, and the 3×3 writing process. Remember that sentences should contain no more than 20 words each. Also, you should review the Writing Rubric posted on Moodle to get a general idea of criteria based on which the essay will be graded.Please be certain to use professional language: any slang, idioms, or descriptive adjectives should be avoided. Business writing is different from what you’ve likely experienced in an English writing class. It is much less descriptive, more straightforward, and structured. Your essay should sound conversational but professional. Thoughts should be organized logically, follow a chronological order, and explain everything based on the scenario extensively. Do not assume that the reader knows what you are trying to say. Rather explain it more extensively and specifically. After reading your essay, the recipient of your message should not have any further questions.Most importantly, if you have any questions or if you are uncertain about anything, please do not hesitate to ask before submitting your essay. Please do not try to copy phrases or sentences from the Writer’s Models or from the assignment itself. Substituting words with synonyms is considered plagiarism and your essay will automatically receive a score of 0. If you need help with paraphrasing correctly, please read pages 398-399 The Fine Art of Paraphrasing. It is located in Chapter 11, Section 4: Documenting Information, Sub-Heading: The Fine Art of Paraphrasing. The software stores all previously4submitted student essays. If you’d try to submit another student’s essay, you will automatically receive a score of 0.

9/5/2015 MY Access!http://www.myaccesshome.com/mahome/do/displayRubric?Dispatch=TeacherView&m1441476943066=true&profileIDReq=812 1/2Display Rubric

Focus & Meaning Content & Development Organization Language Use, Voice &

StyleMechanics &Conventions6Very Effective Focus &Meaning:Establishes and maintainsan insightful controllingidea or bottom line;demonstrates a thoroughunderstanding of thepurpose; clearly adaptsthe message to theaudience; completes allparts of the task.Very Effective Content &Development:Develops ideas fully andmemorably, usingappropriate businessconcepts and terms.Very EffectiveOrganization:Demonstrates a cohesiveand unified structure witheffective use ofparagraphing or groupingof information, logicalconnections andtransitional devicesthroughout.Very Effective LanguageUse, Voice & Style:Demonstrates precise,professional language andword choice, a definedvoice, and a clear senseof audience; uses wellstructuredand variedsentences.Very Effective control ofConventions &Mechanics:Few or no errors ingrammar, mechanics,punctuation and spelling.5Good Focus & Meaning:Establishes and maintainsa clear controlling idea orbottom line anddemonstrates a generalunderstanding of thepurpose; adapts themessage to the audience;completes most parts ofthe task.Good Content &Development:Develops ideas clearly,using business conceptsand terms.Good Organization:Demonstrates a mostlyunified structure;consistent use ofparagraphing or groupingof information, logicalconnections andtransitional devices.Good Language Use,Voice & Style:Demonstrates appropriateprofessional language andword choice, with someevidence of voice and aclear sense of audience;uses wellstructuredandvaried sentences.Good control ofConventions &Mechanics:Few errors in grammar,mechanics, punctuationand spelling that do notinterfere with themessage.4Adequate Focus &Meaning:Establishes a controllingidea or bottom line anddemonstrates a basicunderstanding of thepurpose; usually adaptsthe message to theaudience; completesmany parts of the task.Adequate Content &Development:Develops ideasadequately, using somebusiness concepts andterms.Adequate Organization:Demonstrates a generallyunified structure;inconsistent use ofparagraphing or groupingof information, logicalconnections andtransitional devices.Adequate LanguageUse, Voice & Style:Demonstrates appropriateprofessional language andword choice, with anawareness of audienceand control of voice;generally uses correctsentence structure withsome variety.Adequate control ofConventions &Mechanics:Some errors in grammar,mechanics, punctuationand spelling that do notsignificantly interfere withthe communication of themessage.Limited Focus &Meaning:Establishes a controllingLimited Content &Development:Develops ideas briefly andLimited Organization:Demonstrates evidence ofstructure; lacksLimited Language Use,Voice & Style:Demonstrates lessLimited control ofConventions &Mechanics:

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Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason may is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Our essay writers are graduates with diplomas, bachelor’s, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college diploma. When assigning your order, we match the paper subject with the area of specialization of the writer.
Why Choose Our Academic Writing Service?

Plagiarism free papers
Timely delivery
Any deadline
Skilled, Experienced Native English Writers
Subject-relevant academic writer
Adherence to paper instructions
Ability to tackle bulk assignments
Reasonable prices
24/7 Customer Support
Get superb grades consistently

How It Works
1.      Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2.      Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3.      Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4.      Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

 

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