business-communications-1

This article mainly analyzes in the United Airlines incident impact on the company
此外，我需要全文的轮廓

细节在下列文件
评估1
第一次评估包括两个要素：
元素A – 沟通计划（2500字）
作为您的导师选择的组织的高级沟通官员，您的任务是制定战略沟通计划。è¿ä¸ªè®¡åˆ’将有助于公司重建自己的品牌，并将试图保证和减轻消费者所经历的信任危机。
战略沟通战略将使用以下内容撰å†
标题：
•执行摘要
•情境分析
-SWOT和PEST分析
•沟通战略
– 识别目标受众
– 确定沟通目标（SMART）
– 设计信息（S）
– 选择媒体
•总结（公司的理想结果）
在整个计划中提及适当的沟通
应该提出理论和概念。
元素B – 新闻稿（500字）
为设计沟通的组织撰å†æ–°é—»ç¨¿
您的沟通计划（A部分）中确定的其中一条消息。
新闻稿应该是“有新闻价值的”，并正确遵循
è¿ç§ç±»åž‹çš„书面通信的格式化规åˆã€‚
注意：è¿ä¸¤é¡¹ä»»åŠ¡éƒ½åº”该以事件/危机发生之后的时间为准。
学习要评估的结果（如已验证的模块描述符http://icis.glam.ac.uk中所述）：
LO1：将一系列新的沟通和研究技巧应用到自己的进一步研究，学习和商业环境中
 
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