1) Peter Drucker says that in order to be sustainable the organization needs to consider customers tomorrow. Who are Nike’s customers tomorrow? 2) Does Nike’s mission need to be adjusted to reflect the demands of the environmental dimension? 3) Should Nike attempt to grow based on the environmental dimension? 4) Should Nike incorporate an environmental dimension into its brand? 5) How should Nike’s strategy be communicated to retailers and consumers? The format of the case deliverable: Two pages of decisions and recommendations with unlimited appendices to support your decisions. Twelve point font, one inch margins, double0spaced (Times new roman font). Outside material may be used in this case. Two pages This is what your first two pages will look like: Page 1 and 2 will be ONLY the leadership decisions that you recommend and the rationale for the decision. Decision 1: The client should … (This should be a fairly short summary of the decision. A sentence or two.) Rationale 1: The reason the client should do this is … (This can run from a paragraph or two to a page. In this section you will cite as points of evidence your analytical work from the appendices.) Decision 2: More of the same. Rationale 2: Ditto. Etc. for two pages. Appendices You will use appendices to support your arguments. Appendices will include a set of working papers such as mission statements, MBO implications, positioning maps, value leadership frameworks and decision models. Note: Make sure you reference your appendices in the first two pages. For the case, basically, you will usually need to do three things a. Ask the appropriate questions about development of a leadership strategy b. Develop the analyses to demonstrate the advantages of leadership in certain areas (positioning maps, value leadership frameworks, decision models). c. Synthesize your analyses into a set of related decisions for the client organization to solve the problems in the case through marketing leadership.
 
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