2000words essay, topic :Corporate communication analysis and recommendations I choose to focus on Dune and Clarks which are footwear retails in UK. The SWOT analysisï¼ˆformï¼‰ and Stakeholders should be attached to the appendices. I have already had some main idea about some part, please complete the assignment based on my idea. Dune: Corporate Personality: righteous, responsible, kind, young Corporate Identity: sophisticated and stylish, aspirational and unique Clarks: Corporate Personality: professional, experienced, gracious, law-abiding Corporate Identity: pioneers and innovators, shoe experts, iconic footwear Meanwhile, the sources should be from the official website and academic database like mintel, passport and ebsco as well as some academic journal and trustful media like the guardian and the Telegragh which is available through the intranet. The references should also be rightly cited and represented in Harvard style.
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