The advent of the Internet has disrupted the old business model for newspapers. Digitalisation, convergence and audience fragmentation, fuelled by the World Wide Web, have changed the media ecosystem and challenged established journalistic practices. As a result, traditional newspapers are experimenting with ways to keep journalism alive despite the digital evolution. Conduct research* on ONE (1) English-language online newspaper from Singapore or overseas to determine how successfully it has reinvented itself to meet the challenge posed by the digital evolution. In your research project, you must: a) Analyse the changing trends in the news industry, and evaluate the opportunities for and challenges faced by the news industry. (20 marks) b) Propose a research question and select an appropriate research method to determine how successfully the online newspaper had reinvented itself to meet the challenge posed by the digital evolution. Appraise the suitability of the research method used and examine the research findings. (40 marks) c) Use the market model or the public sphere model, or both, to evaluate the way the online newspaper in (b) serves its audience. Prepare an action plan to recommend changes the online newspaper should make in order to reach its audience more effectively in the digital age. (40 marks) I have attached some student notes. Please adhere to it.
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