Create a marketing plan for a business launching a NEW product and/or service into the Canadian Pet market. This can include, but is not limited to, Pet food, Pet Toys, Pet Supplies/Medicine, Pet care (training, grooming, walking, or boarding), Breeding, Vet Care, etc. The plan must apply the concepts covered in the course, focusing on the 4 P’s of marketing, targeting, segmentation, positioning and the competition.
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