You have been tasked by your General Manager to come up with a report tracking the current trends in PESTEL factors in the macro-environment of the Smartphone industry. The report should identify THREE (3) most important current trends and its probable cause(s) and effect(s) for each of the PESTEL factors. You are to make recommendations on how best to exploit and/or defend against what you think is THE [One (1)] most important opportunity or threat for each of the PESTEL factor that requires immediate attention and corrective action. [i.e. a total of SIX (6) recommendations] You have agreed the plan will include: ➢ An audit of the marketing environment; o This will include an overview of the internal and external marketing environments. o A SWOT analysis. ➢ Details of a clear segmentation, targeting and positioning (STP) strategy. o To illustrate your existing and potential market position and how JD Sport will stand out from the competition. ➢ Statements and justifications of 3/4 SMART Objectives. o To clarify what Harrods should aim to achieve over the next 12 months. ➢ Outlines of your proposals for each of the 7Ps. o Your report will explain how you will use or adapt the tools of the marketing mix over the next 12 months. ➢ Recommendations for Measurement and control. o Which will show how you will evaluate the success of your marketing plan over the planning period. The mobile brand is BLACKBERRY
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