Activity 1. (250 words each)1. Find a non-profit organisation that implements the marketing concept. What is the exhange taking place? What is the profit they seek? Do they apply the marketing concept? How can you tell?2. The Billabong website offers consumers a lot of information about the surfing, skiing and skating industries. However, little, if any, information is provided on Billabong products.Discuss how worldwide demographic trends are affecting opportunities for international marketing and which industries are set to benefits from the ageing baby boomers.
 
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