• Select any existing technology company
    • Complete a SWOT assessment to talk through the strengths, weaknesses, opportunities, and threats
    • Complete a PESTLE assessment to talk through the current state of the company in terms of political, environmental, social, technological, legal, and environmental considerations
    • Select an emerging area that the company should focus on, and provide data on why this should be an area of focus
  • Brainstorm a product to bring to market in the emerging market (a new product of the technology company you picked)
    • What is the product? What are the features? What problems does it solve? 
    • What is the go-to-market strategy (sales, marketing, customer support and servicing)
    • What are the risk involved in bringing the product to market? 
    • Complete a competitive assessment of your product vs. others on the market
    • Complete a simple TAM sizing of the market your product can capture

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