Read the case study, then answer the questions that follow.Case studyBuzz Electronics competes with My-HiFi and Marvin Shorman, among other retailers. Its leading product category is electronic games and the leading item in this category is games consoles. This category brings in just over $2 million in sales revenue per annum. The primary customer segment for the category is males aged 20 to 45 years. The next largest customer segment for the category is females aged 20 to 25 years. What information is needed to identify marketing opportunities for the leading product category at Buzz Electronics?
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