You are tasked with creating two campaign communications messages for two targeted population groups (as specified below). We encourage you to research prior and existing campaigns on your selected topic. You cannot use, copy, or revise any existing campaign materials for your submission. This work must be solely of your own creation. Follow the steps to build your target audience and select two appropriate communication strategies in which to convey your message.
Select one health campaign from this list:
Stop Smoking Campaign
Immunization Clinic
Texting and Driving
Impaired (alcohol/drugs) Driving
Bullying (any type – cyber or face-to-face)
Domestic Violence
Injury Prevention
Food Safety
Oral Health
Needle Exchange
Select two different populations from this list:
Elderly (65+)
Youth (13-18)
Children (under 12)
Young Adult (19-35)
Adults (36-64)
Select one ethnic group for each population (a total of two – can be the same ethnic group for both populations)
Black/African American
Native American/Alaskan
Pacific Islander
Caucasian
Hispanic
Select one geographic region for each population (can be the same region for both populations)
Urban
Rural
Choose two formats from the list below and create one health message in each format for a total of two messages:
Brochure
Radio PSA
TV PSA
Flyer/Poster
Billboard/Banner
Mass Mailing (Postcards, letters, etc.)
Door Hangers
In order to explain your two communications pieces, write a 2-4 page paper (1-2 pages per campaign) with the following information for each piece:
Identify your population, demographics, campaign
Explain the appropriateness of the message you selected for your target population, including the elements of health literacy discussed in this course
Present information on the appropriateness of your selected communication strategies
Compare and contrast the two communication strategies
Copy and paste your Project Table at the end of your paper
Submission Requirements for the Final Project:
Your paper must be 2-4 pages and formatted according to APA style as outlined in the Ashford Writing Center.
Title page must include
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must use a minimum of two scholarly sources (other than the textbook)
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