The case is written from the perspective of Jeff Bezos, CEO of Amazon.com, as he ponders the company’s strategy over the next several years. With these major tech players all competing in multiple areas with each other, the case closes with the issue of where to next for Bezos. Which of these areas represent the appropriate strategic focus at a corporate and business level for the medium to long-term, and how might Bezos mitigate the short-term pressure to become profitable, and the anticipation that AWS may become the center of attention for a spin-off at the pressure of investors?
1. How should Jeff Bezos go about implementing any changes to the business and corporate strategy recommended earlier? What changes to structure and process need to take place?
Briefly write your recommendations.
Your recommendations should flow logically from your analyses.
What are the potential caveats (pitfalls) to your recommendations?
Make sure to read the case and use the teaching note as a guideline.
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