The case begins with Jeffrey Immelt pursuing the divestment of GE Capital. Because GE relied on its capital division for a significant share of its profits, GE was more vulnerable to the 2008 financial crisis and the company’s share price fell significantly.
1. Jeff Immelt became CEO and chairman of GE on September 7, 2001. Analyze GE’s external environment since 2001 using PESTEL and discuss the effects these changes have had on GE. Is Immelt responsible for GE’s poor performance?
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